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Listeners under 65!

Listeners under 65!

Related entries: Criticism

A person named "7/4"(?) posted a note poking fun of our message saying "You must be 13 or older to submit any information to American Public Media." He or she said "this is NPR. You don't have listeners under 65."

Funny, but wrong! Actually, we do have lots of listeners under 65! Only 7% of Weekend America's nationwide audience is age 65 or older. Here are the other age breakdowns:

24 or younger ......... 6%
25 - 34 ................ 20%
35 - 44 ................ 21%
45 - 54 ................ 26%
55 - 64 ................ 21%
65 or older ............ 7%

So, about a quarter of our audience is under 34. Another quarter is mid 30's to mid 40's, another quarter is mid 40's to mid 50's. And, the final quarter is 55 or older. Seems like a pretty nice bell curve to me.

Jim Russell
Executive Producer

Posted by Jim Russell on April 25, 2005

If more than half of Weekend America's audience is over 44, why are most of your segments aimed at the younger than 24 group, which comes in at a paltry 6%?

Posted by: a disappointed NPR listener on September 10, 2005 12:06 PM

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