The Greenwash Brigade
LEED - Green or a Game?
I've been doing a little early preparation for my New Year's resolution - to take the USGBC's LEED Accredited Professional test (passing not resolved.) Never one to take the traditional path, I've been struggling to convince myself the AP designation is worth memorizing percentages and standards that can be easily looked up in a book (plus the several hundred dollars for study guides and the test itself.)
I finally buckled down this week, but in the midst of being distracted from studying I came across Daniel Brook's article at Slate where he shows how a dubiously green Indian high-rise is gaming the USGBC LEED rating system.
Conversation about the United States Green Building Council's (USGBC) LEED rating system always seems to turn into a debate. The Greenwash Brigade took on a LEED project in an unsustainable location a few weeks ago. Recent research shows the uneven success and sometimes failure of LEED buildings to achieve energy efficiency.
While Brook's criticisms are valid, he more importantly notes that LEED critics are are no longer limited to architectural and environmental circles.
Here is the real value of the USGBC: they created a common definition of the components of green building and educated enough people that it's no longer trapped in a corner of architects and environmentalists. With that definition, many people can debate the merits of a specific project. For the first time, policy makers have a tangible, widely vetted standard that they can use to encourage green building.
LEED also challenges projects to meet baseline goals. Is it silly that if a project succeeds in daylighting only 74% of commonly used spaces that it won't get the point that would have been achieved at the 75% benchmark? Of course. But without that framework, it wouldn't have occurred to some designers that daylighting was something to work towards.
I suspect we can thank the LEED credit for monitoring and verifying building energy use compared to what the designer said it would use use for the data Owens, Frankel and Turner used to assess whether LEED buildings are using less energy that standard buildings or not.
In my experience, almost any system allows for gaming. Grades. (Ever take an easy class to pump up your GPA?) Taxes. (We all have a way to keep a little more in our pockets.)
Gamed or not, LEED is a practical tool. It helps architects, developers and contractors newly interested in sustainability to learn greener tactics - and have a measure of their success. It provides consumers (including policy makers) with a way to request the buildings they want and feedback through LEED points and certification to know whether they got what they asked for.
Those deeply into green building will continue to do it right for the same reasons they always have, even if they don't earn USGBC approval.
And, for the rest of us, now that we have a vocabulary to talk about green building, how do we make LEED better?
- December 31, 2007 by Janne K. Flisrand
- 1 comments
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Meet the Greenwash Brigade
Our hand-picked environmental professionals, each part of the Public Insight Network, are on the hunt for "greenwash" as they examine eco-friendly claims by companies, governments and other groups. They ask tough questions about the mainstreaming of green, from the perspectives of people in the trenches who are focused on these issues 24/7.
Jim Nicolow is a nationally recognized expert on sustainable design and leads the sustainability initiative for Lord, Aeck & Sargent, overseeing the incorporation of sustainable design strategies and features into the firm’s design projects. He is a LEED® Accredited Professional with extensive knowledge of the U.S. Green Building Council’s (USGBC) LEED rating system.
Janne K. Flisrand has worked as an affordable housing and urban planning research consultant for five years, primarily supporting local non-profits. Her focus is on transit, transit-oriented design, affordable housing, and sustainability. Currently, she’s the program coordinator for Minnesota Green Communities, a program promoting affordable, healthy, sustainably built housing throughout Minnesota.
Dennis Markatos-Soriano recently completed a Master's in Public Affairs at Princeton's Woodrow Wilson School. He is now launching Sustainable Energy Transition (SET) to help individuals and institutions move from dependence on oil and gas to an efficient use of renewables. Previously, he co-founded SURGE (Students United for a Responsible Global Environment), which aims to bring young progressives together across issues of environmental and social justice throughout North Carolina and beyond. In the summer of 2006, he helped to start a small green company, Greenway Pedicabs, to provide a greenhouse gas-free transportation option for people in the Triangle of North Carolina.
Heidi Siegelbaum is a principal with Calyx Sustainable Tourism and works primarily on advancing sustainable tourism practices. She also specializes in science translation, cross-border indicators with Canada, cross-disciplinary planning and environmental technical assistance to businesses. Previously, she was in-house legal counsel for EPA for industrial chemicals and biotechnology and the senior performance measure analyst with the Washington State Department of Ecology. She is on the technical advisory committee of the Seattle Culinary Academy and a long standing member of the Chefs Collaborative.
NOTE: The opinions expressed by the Greenwash Brigade bloggers and those providing comments are theirs alone, and do not reflect the opinions of American Public Media or its employees. American Public Media is not responsible for the accuracy of any of the information supplied by the Greenwash Brigade bloggers.
Previously
- The newest Boy Scout merit badge: Clearcutting and development
- A Wordle for your thoughts?
- Teaching climate change or a Sharp sales technique?
- Making green sexy?
- 99% natural and 42% market share, GreenWorks flexes its muscle
- "Go green" goes down -- send greenwashing with it
- On how to find green cleaning, not green washing
- Start 2009 with Heidi's consumer resources list
- 2008's greenwashes of the year
- Angie's List invites (encourages) 400,000+ companies to greenwash
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Comments (1)
January 10, 2008 1:22 PM PT
LEED - easy to criticize, hard to replace.