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Today's Fredlines

< Is that all there is to it? | Main | Another conducting robot...yeah, right. >



See an opera, do some yoga

Posted at 10:40 AM on April 18, 2008 by Fred Child

Everyone's talking about the 20-foot tall puppets that appear in the current Metropolitan Opera production of Philip Glass's 1980 opera, Satyagraha. I haven't heard anyone talk about something that caught my eye on the Met's Satyagraha website.

If you have tickets to see Satyagraha at the Met, hold onto your stub. You can use it to get a discount on "yoga in its purest state."

Now THAT is creative marketing. Just like your ticket stub to a baseball game might have a 10% discount coupon at a sporting goods store, your ticket to an opera about Gandhi gets you a discount on membership at a yoga studio.

I'm sold. I'll even quote the studio's pitch.

Pure Yoga is committed to the evolution of your practice in a modern, accessible way. We are devoted to offering the best yoga experience possible: ever-evolving teachers, luminous and grounding practice spaces, restful and transformative lounging areas, inspired programming, never-ending education, and an energizing community.

Pure Yoga offers classes in styles ranging from Ashtanga to Yin Yoga, from Hot to Vinyasa Flow, Anusara and more. This is yoga in its purest state. No hype...simply pure yoga.


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