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When online comments run wild, what's a company to do?

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  • Posted by Alison Brody
  • on July 19, 2010 1:21 PM

Earlier this month, game developer Blizzard announced - and then quickly retracted - a plan to require forum participants to comment using their real names. The company created the policy in an attempt to cut back on “unpleasantness run wild,” but the announcement was met with an onslaught of criticism. A discussion thread slamming the proposal on one of Blizzard’s forums reached more than 2,000 pages.

Now, the company has softened their approach. They’ll give users the ability to rank and flag comments, but anonymous posts will still be allowed.

Blizzard isn’t the only company grappling with the question of how to manage user comments. Newspapers, tech companies, even individual bloggers continue to experiment with ways to keep conversations vibrant, yet civil - without dedicating too many resources to the task.

What do you think of the ability to comment anonymously? Does it cause people to behave badly? Has it ever caused you to behave badly? Tell Marketplace here.

Discussion: 5 Comments

  • Posted by Ruben Rivera on August 20, 2010 8:57 AM

    Yelp has become a scourge in our society. Not only are “semi” anonymous people allowed to slander small business, we are encouraged not to respond to their outrageous remarks so we won’t get in a flame war and have our comments spread all over the internet by a vindictive writer.

    To add insult to injury, the good comments we DO have are “filtered” because Yelp thinks they are fake.

    There are two class action lawsuits against Yelp alleging that Yelp extorts those that don’t pay for advertising get the bad reviews posted on top and the good reviews filtered.

    Respond to Ruben Rivera
  • Posted by Rich on August 24, 2010 4:41 PM

    The mask of anonomity has created a target rich enviroment for those who have anger problems or some form of political agenda to promote. This allows, half truths, untruths and total fabrications to gain creditibility.

    The Sherrod and the Acorn edited blogs are prime examples. Wikileaks is one person’s attempt to gain his fifteen minutes of fame regardles of the resultant fallout which exposes not the secrecy of government but endangers the security of members of the armed forces.

    There is a wonderful New Yorker cartoon in which two English setters are at a computer. The tagline is “No one knows you are a dog online”

    Respond to Rich
  • Posted by idanielliao on September 1, 2010 1:39 AM

    Swiss Watches is an ideal timepiece as its classic wristwatch with full,modern functionality,say Omega Watches..Featuring a stainless steel case,Swiss Watches also has a distinctive exhibition-style, transparent case back so you can see all of the inner mechanics.The bold, black dial displays three chronograph subdials along with luminous, silver-toned hands, Arabic numeral hour indexes, and a discreetly placed date display. The black-toned, stainless steel bezel is inscribed with a tachymeter.The most famous feature is the Swiss Movement watches as it is.

    Respond to idanielliao
  • Posted by a_mo on September 22, 2010 8:44 PM

    Comment from ‘idanielliao’ is quite hilarious, in the context of the question: what to do about online comments run wild.

    Anyway….my two cents: the companies or blogsters who want to have meaningful content need to pony up meaningful resources to monitor the comments; otherwise, you get what you pay for. In other words, “garbage in, garbage out”. You can’t have it both ways. Visit any online comment forums these days…(CNN.com for example)…check out the number of “comments” directing you to websites for more information on meeting up with people in the military or armed forces, wanting to have a good time. What is surprising to me is that the companies have not wisened up to this obnoxious abuse of their web apps; or maybe they have, and maybe they just don’t care enough anymore to curb or discourage the practice.

    Respond to a_mo
  • Posted by Ken Rickman on November 11, 2010 8:26 AM

    I make it a point to sign any e-mail or forum post with my name, and I am a member of a couple e-mail lists which require it. Those lists, and those on which people have chosen to do so voluntarily, tend to be both more civil and more informative than those on which the majority of people are anonymous.

    I definitely think that the ability to post something anonymously encourages poor behavior, because it removes any chance for real repercussions. It’s the on-line equivalent of the sci-fi staple, invisibility. A person can cause all sorts of havoc when nobody knows who, where, or what they are.

    Respond to Ken Rickman
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