The word is greenwash. What is it? Dictionary.com calls it “the dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image.”
A bottled water company that claims “green” even though its water is shipped across the planet… Food producers that can’t quite claim “organic” and then put “natural” on their labels… “eco-friendly” 5,000 sq feet homes… suspiciously subtle wording of advertisements…
Have you encountered anything like these — or more subtle examples — in your local area or field?
Be our eyes and ears in your field and in your community, and let us know what greenwash is on your radar. (Greenwash Brigade standing by!)
Since a car requires a lot of energy to produce, anyone who recommends buying a new car while resisting public transportation is doing a disservice. Same for architects who design buildings with windows that cannot open, for temperate climates.