The Marketplace Reader
Target adjusts its aim at market
From Advertising Age.
For years Target’s cheap-chic reputation has made it a darling of the fashion world and a favorite among shoppers of all stripes. But now, in the face of a tough economy, its well-cultivated image is turning away consumers who believe its trendy assortments and hip marketing mean steeper prices.
- August 20, 2008 — Dalasie Michaelis
Latest Posts
- Hollywood to Seattle: We said no copies!
- South fumes over continued gas shortage
- Revenge, rather than stopping the bleeding
- Maybe $10 million will help you lighten up
- Delta, Northwest shareholders voting today on joining together
- Start your engines -- with a cell phone
- Goldman Sachs gets big boost from Buffett
- More victims of the Wall Street crisis
- An Emmy's theme
- What's your opinion on the bailout?
- Going soft on us
- Thanks for the memories
- The sweet deal
- Botox might help migraines
- The new Beatles Monopoly game -- Yeah, yeah, yeah!
- Heads up: Air New Zealand is looking for a few bald men
- United stock plunges on really big oops
- Bad buzz on Seinfeld and Gates ad
- Will it be easy being green -- and red?
- More hot wheels
- Hot wheels
- Google unveils new browser
- California lawmakers push for carbon-reduction planning
- GM to salaried workers: Why not retire now?
- Scientists develop cells that could be disease fighters
- Want to invest in rock 'n' roll?
- Dell to offer low-cost computers to emerging markets
- Profits in the airline industry!
- Fewer textbooks to carry with Kindle?
- Colleges dropping food trays
- Tropicana down one Indiana riverboat
- Wii have your technology
- Bicycle roundup
- Target adjusts its aim at market
- Treo has a new deal-o
- Tire rolling resistance standards and your fuel efficiency
- Vioxx clinical study influenced by marketing
- Wine expert: boxed wine better for the environment
- Open-source textbooks
- Rupert Murdoch is now frenemies with Facebook
- Technology is the new retail therapy
- I deflate you kindly and anonymously
- Ex-Apple lawyer settles backdating case
- Spain eliminates wealth tax
- Heat pump business is hot, naturally
- iPhone coming to Best Buy
- Money can't buy you love, but . . .
- High-speed Net service hits slowdown
- Hydrogen vehicles go cross-country
- $100 billion to Iraq War contractors
- Scientists: Turning invisible might be possible
- 'Natural' plastic on the horizon?
- Rolling Stone just wants to fit in
- Despite Internet, Yellow Pages multiply
- YouTube's advertising picture still fuzzy
- UBS joins the buy-back brigade
- Putting the brakes on discs?
- Doing something about the weather
- Your start-up's future earnings report, today
- Olympic-size marketing blunders
- Athletic budgets face tough travel costs
- Preparing for the downside of oil
- GM gives battered biofuels a push
- YouTube's going for broadcast gold
- Cablevision wins appeals court ruling on DVRs
- Venture capital growing in green space
- They must have meant 'Fee' Credit Report
- Yahoo annual meeting a quiet affair
- Prius on the high road
- 'Exercise in a pill' still needs a workout
- TSA pockets over $1 million in change
- Watchful eye sponsored by . . . the people of Flint
- All a-Twitter over L.A. quake
- Quake update
- Shake-up at Marketplace -- and all L.A.
- JetBlue CEO latest to suffer with industry
- Slow down, your auto-insurer is watching
- Brits' economic indicator: Fewer pub visits
- What search is 'cooler' than Google?
- Random act of greenness or a job well done?
- Hold on, that may be cancer calling
- Plugging electric cars
- Moscow may be difficult for U.S. expats
- Google does Wikipedia one better -- $
- Hershey's not melting away yet
- Bad days for newspapers, democracy
- Global warming? Just pass the lime
- Adapting to a bleak oil crunch scenario
- Lots of barking over Verizon ad
- Los Angeles keeps it trim
- Another reason not to drive
- Is mystery meat on the menu?
- Reverting to 'booze culture'
- "Borrowers Betrayed"
- At least a temporary drop in oil pressure
- Simon says, 'No more'
- Computers 1, Humans 0
- Espresso-over-ice request heats up online
- Now boarding: passengers holding ads
- Social networking, baby style
sponsor
