The Marketplace Reader
Olympic-size marketing blunders
As we approach the Summer Olympics in Beijing — and all the advertising that goes with it — MSNBC.com offers a look at “The top 8 Olympic marketing screw-ups.” Among them, “Izzy,” Atlanta’s 1996 Summer Games mascot (at left), and Reebok’s hyping of American decathletes Dan O’Brien and Dave Johnson. (O’Brien failed to qualify for the 1992 Barcelona games, while Johnson took home a bronze medal.)
- August 6, 2008 — Richard Core
Latest Posts
- Hollywood to Seattle: We said no copies!
- South fumes over continued gas shortage
- Revenge, rather than stopping the bleeding
- Maybe $10 million will help you lighten up
- Delta, Northwest shareholders voting today on joining together
- Start your engines -- with a cell phone
- Goldman Sachs gets big boost from Buffett
- More victims of the Wall Street crisis
- An Emmy's theme
- What's your opinion on the bailout?
- Going soft on us
- Thanks for the memories
- The sweet deal
- Botox might help migraines
- The new Beatles Monopoly game -- Yeah, yeah, yeah!
- Heads up: Air New Zealand is looking for a few bald men
- United stock plunges on really big oops
- Bad buzz on Seinfeld and Gates ad
- Will it be easy being green -- and red?
- More hot wheels
- Hot wheels
- Google unveils new browser
- California lawmakers push for carbon-reduction planning
- GM to salaried workers: Why not retire now?
- Scientists develop cells that could be disease fighters
- Want to invest in rock 'n' roll?
- Dell to offer low-cost computers to emerging markets
- Profits in the airline industry!
- Fewer textbooks to carry with Kindle?
- Colleges dropping food trays
- Tropicana down one Indiana riverboat
- Wii have your technology
- Bicycle roundup
- Target adjusts its aim at market
- Treo has a new deal-o
- Tire rolling resistance standards and your fuel efficiency
- Vioxx clinical study influenced by marketing
- Wine expert: boxed wine better for the environment
- Open-source textbooks
- Rupert Murdoch is now frenemies with Facebook
- Technology is the new retail therapy
- I deflate you kindly and anonymously
- Ex-Apple lawyer settles backdating case
- Spain eliminates wealth tax
- Heat pump business is hot, naturally
- iPhone coming to Best Buy
- Money can't buy you love, but . . .
- High-speed Net service hits slowdown
- Hydrogen vehicles go cross-country
- $100 billion to Iraq War contractors
- Scientists: Turning invisible might be possible
- 'Natural' plastic on the horizon?
- Rolling Stone just wants to fit in
- Despite Internet, Yellow Pages multiply
- YouTube's advertising picture still fuzzy
- UBS joins the buy-back brigade
- Putting the brakes on discs?
- Doing something about the weather
- Your start-up's future earnings report, today
- Olympic-size marketing blunders
- Athletic budgets face tough travel costs
- Preparing for the downside of oil
- GM gives battered biofuels a push
- YouTube's going for broadcast gold
- Cablevision wins appeals court ruling on DVRs
- Venture capital growing in green space
- They must have meant 'Fee' Credit Report
- Yahoo annual meeting a quiet affair
- Prius on the high road
- 'Exercise in a pill' still needs a workout
- TSA pockets over $1 million in change
- Watchful eye sponsored by . . . the people of Flint
- All a-Twitter over L.A. quake
- Quake update
- Shake-up at Marketplace -- and all L.A.
- JetBlue CEO latest to suffer with industry
- Slow down, your auto-insurer is watching
- Brits' economic indicator: Fewer pub visits
- What search is 'cooler' than Google?
- Random act of greenness or a job well done?
- Hold on, that may be cancer calling
- Plugging electric cars
- Moscow may be difficult for U.S. expats
- Google does Wikipedia one better -- $
- Hershey's not melting away yet
- Bad days for newspapers, democracy
- Global warming? Just pass the lime
- Adapting to a bleak oil crunch scenario
- Lots of barking over Verizon ad
- Los Angeles keeps it trim
- Another reason not to drive
- Is mystery meat on the menu?
- Reverting to 'booze culture'
- "Borrowers Betrayed"
- At least a temporary drop in oil pressure
- Simon says, 'No more'
- Computers 1, Humans 0
- Espresso-over-ice request heats up online
- Now boarding: passengers holding ads
- Social networking, baby style
sponsor
