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Maybe sales will get better in Time
"A flight to quality." That's how the outgoing CEO of The Economist explains the magazine's increasing popularity with readers. At a time when American publications are struggling, the British magazine is seeing big gains in ad sales and circulation in the U.S. Profits are up 23 percent. By comparison, sales of the leading US magazine, TIME, dropped last year after the publication increased its price to offset lagging ad revenues.
Posted on June 20, 2008 7:40 AM PT | Permalink
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