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Ladies Love Cool . . . Sears
Remember the Softer Side of Sears? It looks like the retailer is now looking to dial up its street cred. Sears is adding a line of clothing designed by none other than LL Cool J.
The hip hop star will put his label on street wear and accessories. The line will be available -- just in time for back to school sales -- starting in September. Sears is also teaming up with MTV to produce a back to school movie, "The American Mall," airing on MTV Aug. 11. Hopefully teens won't be turned off by the prospect of also buying a tool set and a washer-dryer at the place they go looking for clothes.
Posted on June 19, 2008 9:38 AM PT | Permalink
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