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Macy's toys with an addition to stores
Macy's plans to open FAO Schwartz toy shops at over 680 of its locations. The toy seller will lease the floor space and pay Macy's a percentage of sales. Both stores benefit from the deal -- FAO Schwartz will raise it's profile while pulling in parents to shop at Macy's. The two retailers aren't wasting any time. They plan to have the toy shops up and running in about 275 stores by this fall. Just in time for the holiday season. The rest will open within the next two years.
Posted on May 16, 2008 5:15 AM PT | Permalink
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