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Harrah's is changing its name
Harrah's is gambling on a new name. Seventy-one years after the casino company was founded by Bill Harrah, the company will now be known as Caesars Entertainment Corp. The company says Caesars is better known overseas. (Harrah's bought Caesars Entertainment in 2005 -- which included Caesars Palace in Las Vegas.)
Posted by Lori Stassi on April 10, 2008 2:42 AM PT | Permalink
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