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Depends on your definition of "craft" beer

Marketing - Advertising

Retail

Tastes great, less filling. The debate goes on, but Miller Lite is about to complicate things.
The nation's second-biggest brewer is taking its most popular beer and offering it up craft-style. Miller tested light versions of wheat, amber, and blonde ales in four markets earlier this year. Sales went so well in Baltimore, Charlotte, Minneapolis, and San Diego the craft collection is going national. The new tag line: "Craft Beer. Done Lite" (and beer snobs may be saying, "Yeah, right").



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