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Vodka strong enough for a man, but marketed to women
Here's a new product bound to become a staple of the ladies night in Russia. Damskaya -- a new brand of vodka -- is being marketed to women. Advertisements for the liquor feature an "elegant, violet-tinted bottle wearing a pleated white skirt," and the skirt is blown upwards -- ala Marilyn Monroe in "Seven Year Itch" -- to reveal the label.
Russia's vodka market is estimated to be worth around $15 billion a year. With market growth at around 15 percent a year, distiller Igor Volodin says it's about time women had a drink of their own.
Posted on March 18, 2008 5:32 AM PT | Permalink
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