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Chicago's not gonna take it

Marketing - Advertising

The newspaper wars of Chicago are not dead. Last week, we told you about how the Tribune Company's Sam Zell is shopping for a new corporate sponsor to take the name of Wrigley Field. Chicago is in an uproar. And the Chicago Sun-Times held a contest -- $1,000 for the best music video that skewers the plan to change the park's name. The bids went out, the YouTube videos came in and the went to this song based on the Twisted Sisters 1984 hit. This morning, there are reports that people behind the winning entry were actually a group of reporters from the Sun-Times's rival paper The Chicago Tribune -- which also happens to be owned by Sam Zell. The entry was submitted by an intern and it seems Sam Zell IS actually getting the last laugh -- in this battle, anyway.



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