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An Absolut tug-of-war
French company Pernod Ricard beat out the favorite in a heated auction to buy the maker of Sweden's Absolut vodka. Fortune Brands, the maker of Jim Beam, had been the frontrunner. Pernod Ricard is the world's second-largest wine and spirits company. They'll pay nearly $9 billion for Absolut. The sale of the vodka icon is the center of Sweden's largest-ever push to privatize state assets.
Posted by Melissa Kaplan on March 31, 2008 2:59 AM PT | Permalink
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