The Juice: A Little Something Extra for your morning
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Misery loves money
Before you make any plans to shop this weekend, consider your mood and a new study out today.
If you're sad and a little self-absorbed, you may be spending more cash than usual.
Researches from Harvard, Carnegie Mellon, Stanford and Pittsburgh Universities say this is different from the idea of retail therapy. A Harvard prof says the so-called "misery is not miserly" phenomenon occurs without awareness. Participants in the study watched either a short video about the death of a boy's mentor or a clip about coral reefs. On average, the group watching the somber video paid nearly four times as much for an insulated water bottle than the group watching the nature video.
Posted on February 8, 2008 5:44 AM PT | Permalink
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