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Breaking the donut mold to avoid dunkin' profits

Marketing - Advertising

Retail

Dunkin' Donuts is putting its latest hopes into oven-toasted goodness. The coffee and baked-goods chain is breaking its breakfast-only mold. Dunkin' will unveil new menu items today, including personal pizzas and flatbread sandwiches. The lunch and dinner options will be heated in convection ovens rather than microwaves. The company isn't saying how much it cost to replace the microwaves, but does say the new ovens will help with breakfast sandwiches, too -- no more soggy bread and limp eggs.



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