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Hammer goes web
MC Hammer put his parachute pants away a long time ago. He's now choreographing a new career at a web start-up. Hammer, also known as Stanley Burrell, is co-founder and chief strategy officer for a website called DanceJam.com. The site is scheduled to launch mid-month.
DanceJam will feature dance videos and competitions. Hammer and his crew want the site to upstage YouTube. The plan is to make money by grabbing a piece of the growing Internet advertising market.
Hammer lost his "U Can't Touch This" fortune when he went bankrupt in the mid-90's.
Posted on January 2, 2008 4:48 AM PT | Permalink
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