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Fox Business hunts for ratings
When the Fox Business Channel made its debut, a reporter appeared on the screen standing outside the headquarters of CNBC. The correspondent declared it was "hunting season."
But in the hunt for ratings, CNBC is well ahead of the game. Early numbers from Nielsen Media Research show on any given weekday Fox Business has just over 6,000 viewers. CNBC, its main competitor, has 283,000. That measurement was taken from mid-October to mid-December, the first two months Fox Business was on the air. The New York Times points out the new channel is so far available in about 30 million homes. CNBC can be seen in 90 million homes.
Posted on January 4, 2008 5:58 AM PT | Permalink
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