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Bidding storm looms over Weather Channel
There's a lot of forecasting going on right now about the Weather Channel.
Reports say some big media companies may be willing to pay more than $5 billion for it. The Channel's parent company, Landmark Communications, is expected to announce today it plans to sell everything it owns, including nine daily newspapers. The Weather Channel is a hot commodity because it's one of the last privately owned cable channels. And since the ever-changing weather is mostly immune from Tivo and other DVRs, advertisers love it. The channel's website, weather.com, will probably heat up bidding too. In November, it had more users than Facebook and CNN.
Posted on January 3, 2008 2:39 AM PT | Permalink
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