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Fresh and Easy and closer than the U.K.
British retailer Tesco has big plans for the U.S. market. A few weeks ago, it opened its first 15 Fresh and Easy supermarkets in cities like LA. And now the chief executive of the chain says that by 2009, there will be 200 stores. His goal is for urban shoppers to never be more than a mile away from the nearest Fresh and Easy. Some critics, however, say that the sort-of-cold feeling of the stores and the self-service checkouts might be a problem for some shoppers.
Posted on December 3, 2007 2:49 AM PT | Permalink
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