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Taming the Wild, Wild Web
There's a new, self-declared sheriff in town. Ratings giant Nielsen wants to be a piracy cop.
Nielsen is unveiling a new service to help ensure video distributed on the internet is done in ways that's okay with the owners of the content. The Wall Street Journal says Nielsen is hoping to target media companies like NBC Universal and the Discovery Channel, as well as sites like MySpace and YouTube. The service would filter clips through a database to see if the video's been authorized by its production company. No authorization, no posting it on the web.
Posted on December 5, 2007 6:32 AM PT | Permalink
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