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Nothing soothes angry drivers like . . . coupons
Almost a million people that drive Explorers sued Ford after the big tire recall in 2000. The lawsuits claimed the SUV lost resale value because of perceived danger. Nothing a $500 coupon can't help!
That's how Ford is settling the class-action suit. The company will offer customers 500 bucks toward a new Explorer, or $300 toward other Ford vehicles. The agreement could cost the automaker as much as $500 million if everyone eligible takes a voucher.
Posted on November 29, 2007 6:09 AM PT | Permalink
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