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Bitter beer war brewing?
Return of the beer wars? Maybe. Just look in today's and yesterday's editions of USA Today.
A new TV ad by Miller Brewing spoofs an old Anheuser-Busch campaign. It features a dalmatian riding on a wagon led by Clydesdales. The dog jumps off the wagon when he sees a truck proclaiming Miller Lite has half the carbs of Bud Light. So Tuesday, Anheuser-Busch decided to put a full-page ad in USA Today, with a picture of a dalmation, telling Miller to "keep up the bad work." Today, Miller responded with its own full-page ad ... something about carbs again.
Posted on November 7, 2007 5:40 AM PT | Permalink
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