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Free at last!
It seems like people are not willing to pay for their news online, and the New York Times found out the hard way. Starting tomorrow, TimesSelect, the New York Times online premium service, will be free. The service started two years ago, but pressure to increase revenue from advertising have pushed the paper to offer its premium contents for free. TimesSelect was the only way to get online access to several news and opinion columnists at the Times. And if readers won't pay for that, American Express will. The credit card company will be the first sponsor for the free TimesSelect.
Posted on September 18, 2007 5:24 AM PT | Permalink
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