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Movie marketing d'oh
Over the weekend, 7-Eleven turned a dozen of its stores into Kwik-E-Marts. It's part of a campaign to promote the Simpsons movie, which comes out in a few weeks. You can buy Buzz Cola and Squishees, just like in the show. Even though the Simpsons makes fun of 7-Eleven, the company is paying for the promotion.
Posted on July 2, 2007 4:26 AM PT | Permalink
Comments (1)
This is a great promotional stunt. This is the sort of creative advertising that most brands miss.
There is an entire industry of event marketing and 'experiential marketing' designed to do things just like this.
Posted by Michael Stubblefield | August 29, 2007 1:03 PM PT
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