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Domino's does the U.K. rain dance
This summer's torrential rainfall in Great Britain been the perfect seasoning for Domino's — fewer garden barbecues helped to boost sales nearly 15 percent. Dominio's new online presence was a factor, too. The company focused on the Web because there's a ban on TV ads for junk food during children's shows. Up until recently, Domino's U.K. was spending 10 percent of its ad budget on spots during episodes of The Simpsons.
Posted on July 24, 2007 4:40 AM PT | Permalink
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