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Starbucks gives Hollywood another shot
With another shoutout to the issue of climate change, Starbucks will promote the National Geographic documentary "Arctic Tale" this summer. It's the story of a polar bear and a walrus adapting to environmental changes because of melting ice.
Starbucks hopes its customers will actually see the movie this time around. Last year the company linked with Hollywood to promote "Akeelah and the Bee," a film about an inner city girl who makes it to a national spelling contest. It got a lukewarm reception at the box office in spite of fun vocabulary-word flash cards from Starbucks.
Posted on June 28, 2007 4:38 AM PT | Permalink
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