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What's yellow, about 150 calories and smells like a banana? It's a Twinkie. In a blast from the past, the spongy cake treat is now offering a banana creme center — the way they used to make 'em back before World War II, before a wartime banana shortage forced Hostess to switch to vanilla. The company has offered the original flavor in the past for limited-time promotions and profits were Twinkielicious: The last time sales rose by 20 percent. Now it's making the banana option permanent.
Posted on June 13, 2007 4:21 AM PT | Permalink
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