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Here come the broadband user fees

The newly-spun off Time Warner Cable says it’ll introduce tiered pricing for internet users in several markets. That means the more YouTube videos you upload and Hulu TV shows you download, the more you’re gonna pay.

Here’s the TWC plan as laid out by Businessweek:

Customers will be charged from $29.95 to $54.90 a month, based on data consumption and desired connection speed. Customers will be charged $1 for each gigabyte (GB) over their plan’s cap. Time Warner Cable offers four cap levels of 5, 10, 20, and 40 GB. A download of a high-definition movie typically eats up about 8 GB.

Time-Warner says it’s trying to alleviate the “strain” on broadband because more people are downloading movies and TV shows. So far, a small percentage of people are bandwidth hogs, but that percentage is likely to grow. The company says in a trial run in Beaumont, Texas, only about 14% of customers exceeded their cap and had to pay additional fees that averaged $19 a month.

Perhaps TWC is just jumping the gun on something that’s inevitable, but there has to be a significant risk of losing customers with so much broadband competition that charges a flat rate. Not that TWC has a history of making its customers warm and fuzzy. There’s also the argument that this kind of pricing discourages innovation and experimenting in the fast-growing video segment of the web.

What do you think?

In other news, Time-Warner, the parent company, just spun off TWC in an effort to be smaller, more focused company.

Time-Warner is still huge, but it’s no longer the biggest US media company by revenue. That spot now belongs to Disney, with Rupert Murdoch’s News Corp number two, as Bloomberg points out.

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Comments (19)

Chris | Respond
March 31, 2009 5:08 PM PT

I have to wonder how companies like Blizzard, makers of World of Warcraft, will react to this. If people feel like they can’t play WoW as long because they are afraid of going over their internet usage they may reduce their time or just flat out quit. Not really sure how much of bandwith hog WoW is but I would like to assume it is rather high. If this billing method goes system wide that might seriously hurt online gaming companies. And with 11 million active accounts on World of Warcaft I am sure Blizzard may take a rather dim view to the loss of players. Some parts of the game require many players and lots of time to complete. With a cap on data transmission this may effect the way Blizzard designs further expansions and future online games.

Ned D.: responding to Chris | Respond
April 1, 2009 6:38 AM PT

WoW doesn’t use that much bandwidth durning normal play. The only time it hogs bandwidth is when one of their 780 MB patches comes through and they usually trickle it in over several days in the background.

I would hope that in exchange for the extra bandwidth fees that ISPs will make more speed, available, in which case that would improve daily play performance.

Charlie | Respond
March 31, 2009 6:33 PM PT

Some people are too lazy to download music for free (steal copies of albums). Instead, they watch a music video on Youtube every time they want to listen to the song. They don’t care about the video part. This is a MAJOR bandwidth hog. The low-res video portion of the data takes far more bandwidth it takes to stream high-res audio. The quality of the music is grossly inferior; it is a video with sound after all. Most of the bandwidth is hogged repeatedly by the jerky, unwatched video while the listeners repeatedly play the thing for the music.

Ned D.: responding to Charlie | Respond
April 1, 2009 7:14 AM PT

50GB is still an awful lot of data for most people.

The people who will really get dinged are all those running P2P file-sharing like bit-torrent and the like. You’re likely to see that market shrink considerably if volume-based pricing becomes the norm. Folks will start turning their file servers off.

Jerome | Respond
March 31, 2009 9:27 PM PT

This also kills any ideas of software as a service becoming more widely available if average subscribers feel like they constantly have to watch their usage. This reminds me of cellular phone plans back in the day…

Ned D.: responding to Jerome | Respond
April 1, 2009 7:19 AM PT

Has anyone talked to companies like Dish and Netflix about this? They’re offering movie downloads via the internet these days.

Come to think of it, this is starting to sound an awful lot like a stealth move by Time Warner to eat into the competition. It may have nothing to do with bandwidth.

Since when did a big company like TW ever care if your internet slowed down between 7PM and 10 PM?

Anton | Respond
March 31, 2009 9:33 PM PT

“The company says in a trial run in Beaumont, Texas, only about 14% of customers exceeded their cap and had to pay additional fees that averaged $19 a month.”

It’s not clear whether the 86% of customers that stayed below their cap did so with their typical (pre-cap) usage patterns, or whether their behavior was altered by the fact that they had to watch their consumption.

I am a fairly high consumer of internet content, so I understand that my atypical behavior should come at some cost. If my choices are between network throttling and usage caps, then I would easily choose the latter. The only problem is that if they are charging $50+ for a mere 40 GB cap (as you pointed out, streaming HD content can be 8 GB) it seems that the end cost could be extremely prohibitive for me.

Mario | Respond
March 31, 2009 11:12 PM PT

Aside from Video and Gaming users, downloading emails with pictures or video, and resending them will use up that data cap. Also tele-commuters and SOHO will not like that change.

Cables companies need to watch what they do, because phone companies are trying to make up for the loss in land lines to wireless and DSL is where they expect to make up the difference. Also wireless cell phone providers are trying to get into that market with all you can use wireless internet.

Benjamin | Respond
April 1, 2009 5:03 AM PT

I suspect this tiered pricing will be attempted in markets where people have only one broadband option. The best way for consumers to fight this is to put their money with the company that, wisely, sticks to flat rate no cap pricing. Also, if any company kicks users that happen to use egregious amounts of bandwidth then the FTC and Consumer Protection groups should get involved over misleading advertising.

Ned D.: responding to Benjamin | Respond
April 1, 2009 6:47 AM PT

That’s what I did. I ditched cable for high-performance DSL because I’m fortunate enough to live in a densly populated urban area where the bandwidth is very high. I’ve also got a mobile broadband card.

I used to have Time Warner and it was great until a couple of years ago when the speed became very inconsistent. On some nights (Sunday night seemed to be popular) it would slow down immensely.

Ned D. | Respond
April 1, 2009 6:42 AM PT

I’ve got no problem paying by the pound if the ISP’s return the favor and invest more speed at the base price.

Basic internet use has been getting sluggish, lately. I was getting 2.5 - 3MB/s a few years ago and lately I’m typically getting 1.2-1.7 MB/s. That’s with a medium-tier DSL and I’m still paying the same price I was when I was getting 3MB/s.

Ned D. | Respond
April 1, 2009 7:26 AM PT

Okay, forget what I said above. This has nothing to do with bandwidth.

I think Time Warner is doing this to take a swipe at competition from Satellite companies and Neflix, who are now letting customers use their broadband connections to supplement their media usage.

Customers of Dish and Netflix and the like can now plug DVRs into broadband like the kind supplied by Time Warner to watch movies and “On-Demand TV.”

It’s a business move. Time Warner could probably care less if your internet gets congested.

Rob | Respond
April 1, 2009 8:21 AM PT

Time Warner has recently increased fees across the board twice in the past 6 months in Charlotte. We just got AT&T UVerse here, so it may be time to ditch TWC.

Joseph | Respond
April 1, 2009 10:19 AM PT

“…there has to be a significant risk of losing customers with so much broadband competition that charges a flat rate.”

I don’t know where you live, but in my city (Madison, WI) we have two broadband operators, and they both charge the same amount for their basic service ($45/mo. plus taxes and fees for <1Mbps). Both have a reputation for lousy customer service and inconsistent connectivity, and since they are both exactly the same, there is no competition. I’ve been waiting for three years for new blood, or a price war, and I think I’ll be waiting until I move.

RC Brooks | Respond
April 1, 2009 12:10 PM PT

All this while in my own area, Broadband is not and will likely not be available for some time. In fact, even over dial-up my best speed is 24k.

Verizon is the only real cell company that gets a signal but their ridiculously overpriced wireless service isn’t available.

To boot, verizon doesn’t even offer isdn lines to consumers here.

Now, to hear about these limit caps on data just further points out the failures of unlimited capitalism. People just trying to maximize profits, without providing the services to match.

It would be different if they were offering cutting edge technology, but compared to many other countries, the US is far, far behind in the internet scene.

Cerino Velmonday | Respond
April 1, 2009 3:57 PM PT

I guess it is time for TW user’s to migrate to DSL. Paying by bandwidth is a joke. Sounds like that idea for charging airline passengers to use the bathroom.

Mark | Respond
April 1, 2009 5:57 PM PT

The caps may keep the base price from increasing as fast. With flat pricing the customers that are low bandwidth users are subsidizing the 14% or heavy users. The caps put a price on usage just like high gas prices made people think about their driving habits. The Netflix and Hulus of the world were getting a free ride. Now the customer that wants to download a movie every night will have to pay the ISP more. It will also cut out some wasted usage. I saw a post where a guy streamed radio 24/7 even when he was not home. If his ISP goes to caps he will have to decide to pay if that puts him over or turn the stream off when he is not using it. I was watching a video where a major ISP executive said broadband costs were increasing 50% per year while revenue was increasing 3%. In the past the content was not there to download and the end user equipment could not download the amount even a cheap computer can today.

Ned D.: responding to Mark | Respond
April 2, 2009 7:25 AM PT

yes, but charging extra for heavy users doesn’t necessarily help the rest of their unless they re-invest that money into more bandwidth or it gets people to change services.

Bandwidth is still increasing all the time, so there will be alternatives. WiMax is going to be widely available soon, for example.

TW probably WANTS to drive their heavy users to other systems.

Bob F | Respond
April 6, 2009 6:54 PM PT

Glenn Britt of Time Warner Cable is a liar.

There is one simple equation that sums all that TWC cares about:

customers x arpu = revenue

They will do anything and everything they can to increase revenue. Getting new customers is difficult and not always profitable. Increasing ARPU (average revenue per user/customer), while it will cause some customers to leave, has likely shown in their test program that the loss in customers is more than made up for in increases in revenue.

The telecom companies have a cartel in this country with more power over the telecom market than OPEC has in the oil market. We need antitrust lawsuits against the telecom companies.

The lines and cables aren’t cheap but the switches are what cost ISPs a fortune. If Japan can charge low broadband prices and have high speeds, we can too in the U.S. The biggest cost in broadband is the port on the switch not the cable to your house, just like Japan.

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