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My Two Cents, by Chris Farrell

« Scary figure of the week | Main | Happy Holidays »

More deflationary pressure

Posted by Chris Farrell on Tuesday, December 23, 2008

Deflation is still a fear, but the downward price pressure is growing. David Rosenberg, economist at Merrill Lynch, highlights changes in the labor market are worrisome:

As a sign of how consumers are delaying their purchases in anticipation of even lower prices, only 47% of shoppers have completed their holiday activity versus 53% a year ago. We regard this as evidence th at deflation expectations are creeping in.

And one of the conditions for deflation is, of course, wage flexibility, and everywhere we look, we see an increasing number of companies cutting back on their wage bills. FedEx is just one example - slashing wages for 35,000 employees by 5% (that is 16% of the company's workforce), including a 20% base pay cut for its Chairman and CEO (plus no company contributions to 401k plans in 2009). We also see that Nortel, Eastman Chemical, Newell Rubbermaid, Agilent Technologies, Atlas World Group, and AK Steel Holding have all cut wages and salaries in the past few weeks. According to Watson Wyatt Worldwide, another 6% of companies also plan to cut wages and benefits and 23% intend to reduce the size of their staff in 2009. Also have a look at the front page of "In Need of Cash, More Companies Cut 401(k) Match" - again, the labor market is definitely deflating. Not only that, but these cuts to 401(k) contributions are going to accelerate the process towards rising personal savings rates in coming quarters and years - again, a highly deflationary development and we are not sure that there is an appropriate response to this given that the savings rate is already at rock bottom levels of around 2%.


Comments (2)

So Chris, how does one invest (or protect what little is left) in a deflationary environment? Under the mattress?

What is most troubling about the elimination of the company match is that it works out to a pay cut that employees will no notice until they retire. Unless employees that lose their company match increase their 401-k contributions to make up the loss, they will be much less likely to retire comfortably. The challenge is greatest for those between 40 and 60 because they are most dependent on the company match to help make their retirement saving goals. Those over 60 most likely have most of their retirement saving in the bank or they have at least some defined benefit benefits to rely on. Those under 40 may have enough time to save to makeup for the loss of a match.

The elimination of company matches and the implicit reduction in wages will likely act as a secondary brake on consumer spending. (unemployment increases act as the primary brake) If individuals begin to save what is required for retirement and everything we used to buy on credit (e.g. the down payment on houses, cars, etc.), then we should expect that economic recovery, especially in those sectors that rely on the consumer to be much slower in coming than any economist is now forecasting.

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