Wilcox Avenue isn't one of the main streets of Hollywood. But Daeida and Harvey Wilcox were responsible for most of the street names in town.

Greg Williams, author of "The Story of Hollywood," says the Wilcoxes first started developing property near USC. "And then they kind of got tired of Los Angeles and looked around for some place nicer, and they found Hollywood. They thought this would be a lovely suburb for wealthy people coming from the Midwest looking for winter homes. They set it all up, and they graded the streets and started naming them."

Daeida and Harvey Wilcox are still in Hollywood – buried in the Hollywood Forever Cemetery, about six blocks east of the street that bears their name: Wilcox Avenue.

(Airdate for this story: 7/22/07)