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Johnstech

June 3, 2009

How the social Web will radically change commerce

MP3 - iTunes

Online social networks will become a major economic force over the next decade, with powerful groups dictating what products will be made, who will produce them, and what prices they'll pay, according to a recent report by Forrester Research.

Guest: Jeremiah Owyang, a senior analyst at Forrester

Filed under: Podcasts Social networks

Comments (2)


I'd like to see more on this topic.

I work in the academic and real worlds on strategic communications.

It's sad that the traditional media is becoming obsolete. We DO need channels that act as watch dogs at a Macro level. But it is undeniable that technology allows us to develop channels without the media filters that have long kept MANY people and types of people out of the public dialogue. And it's inevitable that many of us will want to go to niche mediums for our specific education and entertainment needs.

What is happening in communications is having as big an impact on our society as the industrial revolution.

Posted by Lynn | June 6, 2009 11:00 AM


Utilizing "social context" would limit content to only that which the system believes I would be interested in, creating a filter from the unknown much like a radio station filters its musical content, preventing you from discovering music from other styles, from other eras, from other cultures, etc. This seems like a step back to me.

Posted by Joel | June 7, 2009 7:10 PM

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