Google's Knol: Is there a worse brand name?
Google recently took the wraps off Knol, its project to build an online encyclopedia made from user-written articles. Google says Knol pages are meant to be the first place people will want to go to learn about different topics. One problem, though: No one seems to like the name. It sounds funny, it's hard to spell if you've only heard it, and possibly hard to pronounce if you've seen it in print.
Blogger Wade Meredith from Voltage Creative is offering $50 dollars to anyone who can name an worse brand name than Knol.
