Sponsor
Support Future Tense with your Amazon.com purchases
Search Amazon.com:
Keywords:
  • News/Talk
  • Music
  • Entertainment
Future Tense home page

Sponsors

Johnstech

August 4, 2008 Archive

August 4, 2008

"Electronic typewriters" were all the rage in the glory days of 1983

You never know what you'll find when cleaning the garage. I came across a funny photocopied article from the Atlanta Journal Constitution. Written in 1983 by my wife, who was then an 18 year-old reporter intern, the article carries the headline 'ETs' bridging the typewriter gap. The subhead reads Word processors, add-on converters are making old office machines passe. And here are some excerpts:


The nation's office equipment dealers -- long accustomed to selling simple products like pencil sharpeners and manual typewriters -- see electronic typewriters as a way to bridge the gap between the familiar, trusted machines of the past and the computerized future.

That was the message at the National Office Machine Dealers Association's 1983 trade show ...

"Office machine dealers have upgraded their lines from manual to electric and now to electronic typewriters," said Dave Kaminer, spokesman for Olympia USA Inc. ...

Electronic Typewriters -- "ETs" as they're called by dealers and manufaturers -- and add-on systems that convert electronic typewriters into word processors, represent the trend of the future for office machines, according to industry analysts.

"The electronic typewriter market is just exploding," said Phyllis Johnson, an analyst with Industry Analysts, Inc. ...


permalink

Google's Knol: Is there a worse brand name?

MP3 - iTunes

knol-logo.png

Google recently took the wraps off Knol, its project to build an online encyclopedia made from user-written articles. Google says Knol pages are meant to be the first place people will want to go to learn about different topics. One problem, though: No one seems to like the name. It sounds funny, it's hard to spell if you've only heard it, and possibly hard to pronounce if you've seen it in print.

Blogger Wade Meredith from Voltage Creative is offering $50 dollars to anyone who can name an worse brand name than Knol.

permalink
Filed under: Podcasts
Support Us