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March 20, 2008 Archive

March 20, 2008

Are casual games forming a bubble?

RealAudio - MP3 - iTunes

In a big expansion of casual games, Viacom, the parent company of Nickelodeon and MTV, is investing $100 million dollars to add 1600 new titles to its lineup of Web sites that includes Nick.com, NickJR.com, Neopets.com and AddictingGames.com. Viacom is expanding the number of games to 6,000.

The casual game market is growing by about 20 percent year over year, according to the Casual Games Association.

Venture capitalist Sharon Wienbar, who invests in casual games companies, says the market is hot, but most players will not survive.

Bonus video: The social value of casual games

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