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Johnstech

December 31, 2007 Archive

December 31, 2007

Satisfaction with online shopping dips

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Amazon and Netflix are among the top online retailers in a survey of customer satisfaction this past holiday season.

Research firm ForeSee Results looked at the 40 largest Web sites by revenue and ranked them according to consumer satisfaction. Overall, consumers were a little less happy with their online experience compared to last year. Larry Freed of ForeSee Results says, however, that online sales were up by some 20 percent.

Apple scored high in the survey, but not every online customer has a good experience. Phil Yanov of South Carolina wrote to tell us that his wife ordered an iPod Nano recently, but all that arrived on Dec. 21 inside a FedEx mailer was an empty iPod box.

Apple sent a replacement, but that box, too was void of a Nano.

The third time was a charm, however. Apple sent yet another replacement red Nano, this time by air instead of ground. We put in a call to Apple to inquire about missing Nanos, but the company did not respond.

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