Consumer groups seek oversight of interactive food, beverage marketing
Two consumer advocacy groups are urging the Federal Trade Commission to investigate how food and beverage companies are using digital advertising to reach children. In a joint report, the Center for Digital Democracy and the Berkeley Media Studies Group say companies such as McDonalds and Coca-Cola are operating under the radar of parents and regulators in their marketing to children through new digital platforms, including instant messaging, SMS, ring tones, and viral video. The groups say this marketing could make the childhood obesity problem even worse.
Guest: Report co-author & American University professor Kathryn Montgomery