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Johnstech

April 27, 2007

Why big media fears user-generated content

RealAudio - MP3 - iTunes

In a new survey, top mainstream media executives say they view user-generated content as a threat. But the television, film, radio, publishing and video game industries also view amateur video, podcasts, and blogs as a potential opportunity.

Accenture surveyed 110 media executives. Accenture's Jamyn Edis says nearly 6 in 10 view user-generated content as one of the top challenges for their industry.




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