Google tests free 411 business telephone directory
Internet giant Google is testing a free telephone directory listing service that looks up business listings and connects the calls for free. Google isn't saying how it plans to make money on 1-800-GOOG-411, although some sort of advertising model seems likely if it ever makes it out of Google's research division.
GOOG 411 appears designed to challenge existing services like 1-800-FREE-411. It offers consumers a way to save money on expensive 411 calls.
I tried the service, and got mixed results.
