Why big media fears user-generated content
In a new survey, top mainstream media executives say they view user-generated content as a threat. But the television, film, radio, publishing and video game industries also view amateur video, podcasts, and blogs as a potential opportunity.
Accenture surveyed 110 media executives. Accenture's Jamyn Edis says nearly 6 in 10 view user-generated content as one of the top challenges for their industry.
permalink