Do Google's failures equal success?
Google is expanding again. It's just announced a new e-mail service for mobile phones, and has acquired a California startup that develops online collaboration tools known as wikis. Wikis let users create, modify and even delete information on items that others in a group have produced.
Google is still known for search, but it has dozens of products and services, including an online calendar, a shopping comparison service, an instant messaging program, a spreadsheet application, and a Web-based word processor. Each new Google tool generates buzz, but many of them languish in relative obscurity after they're unveiled.
That's not a problem for Google, according to Bill Wise, CEO of search engine marketing firm Did-It.