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"News At Seven" uses human-like virtual news anchors to deliver personalized news to your desktop on a daily, hourly, or whenever-you-want-it basis. It is a completely automatic, autonomous system that recreates and remakes existing stories based on personal preferences. The News At Seven creators at Northwestern University's Infolab say what sets their newscast apart from traditional television news is its personalization and its ability to bring the news you want to you, instead of making you go out and find it.