A commercial collective of independent music labels is getting ready to launch a marketing scheme aimed at generating Internet buzz for artists. Promonet from the Independent Online Distribution Alliance is gearing up to send free tracks to music head bloggers and podcasters. The Alliance does a lot of the legwork for some 750 indy labels to help them rise above the giant promotional machines that deliver the Maroon 5s and Sheryl Crows of the music world.
Alliance Vice President for Business Product and Development Tim Mitchell says Promonet gets copyright clearance on some selected tracks and sends those to key people who can get artists noticed.