Patenting the patently obvious
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Suppose you look up the new Batman soundtrack on Amazon.com. You decide to think it over, and keep surfing. A page or two later, a link to the soundtrack of another new movie, War of the Worlds, shows up on the left side of your screen.
By watching shopping habits, Amazon has learned that many people interested in one product are also interested in the other. They figure you might feel the same way -- and so they give you a little nudge.
This week, Amazon received the latest in a series of patents for this basic idea: That the preferences of shoppers can be recorded and used to make recommendations for other shoppers. Patenting an obvious business concept like this does not sit well with some others in e-commerce.
Guest: Chris Cleveland, CEO of search technology company Dieselpoint, who wants to know: "When will this stupidity end?"
Amazon did not return a call to discuss its new patent on so-called "product viewing histories." It is worth pointing out that the actual Amazon patent of what some see as a simple business concept is 37 pages long. (Jeff Horwich guest-hosts.)
Elsewhere:
"Apple adds director of podcasts to iTunes lineup" (San Jose Mercury News)
"Cows milk benefits of stem cells" (Wired News)
"Indian firms striving for the $100 computer" (CNet's News.com)
Newest way to get wireless Internet
Verizon launched its wireless broadband service earlier this year. It's now available in 30 U.S. cities. Other wireless carriers are expected to follow later this year. Wireless broadband uses the same network as cell phones, requires an expansion card for your laptop, and costs about $80 a month.
Roger Entner, Ovum telecommunications analyst, says wireless broadband will soon be everywhere.
Will Supreme Court file-sharing decision end music, movie piracy?
Why computers cannot beat the best human poker players
LA Times ends "wikitorial" experiment
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Earlier this week, the Los Angeles Times pulled the plug on an experiment that allowed readers to re-write the newspaper's editorials. The Times used wiki technology -- software that lets users make and edit a Web document collaboratively.
One thousand people signed up for the LA Times "wikitorial" but the paper ended the experiment after a couple of days because people posted obscene words and pictures.
Advocates of Internet-based citizen journalism are worried that the aborted project could set the movement back.
Former mainstream journalist Jeff Jarvis blogs at Buzzmachine. He says the Times' heart was in the right place.
Elsewhere:
Iran targets dissent on Internet (BBC)
Universities battle for biotech supremacy (USAT)
Zombie computers attack (New York Times)
Online pornographers dodge bullet (Wired News)
IT industry gets less diverse
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Women and some racial minorities are "significantly underrepresented" in the U.S. technology industry, according to a new study from the industry's trade group. Women made up 32% of the tech work force in 2004, a drop from 41% at its peak in 1996. That's largely because of the shrinking number of administrative jobs in the tech industry, the Arlington, Va.-based Information Technology Association of America said.
Hispanics were the most underrepresented racial group, according to the ITAA's analysis of data from U.S. Department of Labor.
Hispanics made up 13% of the U.S. labor pool but only 6.4% of the tech work force, an underrepresentation of more than 50%. Still, the numbers have improved since 1996, when Hispanics made up a scant 5.3%.
Blacks were underrepresented by 22% and whites by 6.6%. Asians and Asian-Americans were overrepresented by nearly threefold compared with the general U.S. labor force, the study found.
With such underrepresentation, fewer people are available overall to work in high-tech, putting the nation at a disadvantage compared with China and India, where universities are graduating hundreds of thousands of science and engineering students per year — in some cases with nearly equal numbers of women and men.
"We can ill afford to miss out on anyone with the right aptitude, skills and motivation to succeed in technical fields," ITAA President Harris N. Miller said.
New evidence that cars, cell phones are a bad combination
Newspaper readers express preference for online editions
Coalition to build Internet kiosks in technology-poor rural India
What are bloggers' legal rights?
Cringely: Apple, Intel merging
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Apple's decision to use Intel chips in its computers is a prelude to a merger -- a grand plan to dethrone Microsoft. That's the provocative theory of author, columnist and documentary producer Bob Cringely.
Last week, Apple announced it will dump IBM processors in favor of Intel, whose chips have long powered Microsoft Windows PCs. Some analysts are puzzled by the move, saying Apple sales will take a huge hit in the next year or two, because consumers will rightly fear any Apple machine with IBM chips will become obsolete when the new models hit the market.
In his recent column on PBS.org, Cringely wrote that the Apple-Intel partnership must be part of a larger strategy.
Jon's tech news links:
Portable data drives pose security risk (BBC)
Companies rushing to encrypt computer backup tapes (USA Today)
Should you move to dual core chips? (Wired News)
Sirius moves beyond satellite radio (CNET News.com)
Making social networking software safer for children
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MySpace is a popular online meeting place, where members share common interests, photos, write Weblogs, and make new friends. It wasn't designed for children, but that hasn't stopped them from flocking there by the millions. Many lie about their age to meet the 13-and-over requirement.
To the dismay of parents and schools, kids often divulge too much personal information which could appeal to predators. Some engage in overt sexual talk, and even bully classmates. Now, MySpace is announcing a partnership with Internet safety organization WiredSafety to make the service safer for young people.
An Internet privacy tool called "Tor"
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Tor got its start in a U.S. Navy laboratory. Now the anonymizer is backed by the Electronic Frontier Foundation, which says it can help protect Americans' free speech rights.
Guest: Chris Palmer, EFF
A computer industry milestone
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U.S. consumers bought more laptop computers last month than desktop machines. Research firm Current Analysis says laptop sales jumped to 53 per cent of the total PC retail market.
Defining spyware
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Spyware is a catchy term, but not very precise. It includes software that spies on users, yes, but some spyware doesn't spy, it merely serves up unwanted ads on your computer screen. Other spyware seems designed to slow your computer to a crawl - or at least that's the primary result. Now anti-spyware software companies and consumer groups are forming a new coalition to better define spyware.
Guest: David Fewer, Canadian Internet Policy and Public Interest Clinic
Podcasts as social artifacts