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New data from online audience measurement firm Hitwise suggests that the Web could be playing a key role for voters in 17 states where the race between President Bush and Senator Kerry is closest. Battleground voters are twice as likely to visit the candidate's official sites than the country as a whole.
Guest: Bill Tancer, vice president for research at Hitwise.
TANCER: I think the Internet has become a more prevalent means for voters to look into candidates' viewpoints, research issues and decide how they are going to vote. We saw it starting with Howard Dean's blog sites, and now we see ... more and more traffic going to our politics category. We're tracking a little over 500 sites within our politics category.
Why are candidate sites getting more traffic in battleground states?
TANCER: I would say that because of the extra attention candidates are paying to those states, users are going to the Web and looking up some of these issues on sites of their choice to get a better understanding of where the candidates stand.
What we don't know is what affect the political sites are having on battleground state voters, right?
TANCER: Yeah, exactly. It's something we don't know. But we do see some interesting patterns. One of the things we found very interesting is that the number one site within our politics category is actually a spoof site called JibJab.
This is the "This Land" parody.
TANCER: It's getting about seven percent of all visits to our politics category.
What are some of the other top-visited sites?
TANCER: A lot of them are from the 527 organizations ... such as Free Republic. We've seen Swiftvets.com get a lot of traffic in light of the controversy with Kerry, as well as other sites such as Town Hall and Moveon.org, which is one of the more liberal-leaning sites among the top sites. We see a lot of the top sites are actually more conservative, such as Free Republic, Town Hall and another one called ScaryJohnKerry.