Worshipping the DVR
Just how how much do people love their Tivo?
A new survey from Lyra Research finds that Americans enjoy watching TV a lot more when they own a digital video recorder like Tivo.
Digital Video Recorders, or DVRs, record programs onto hard drives like those found in computers. They allow consumers to record multiple shows simultaneously, pause live TV, and easily skip or fast-forward through commercials.
Lyra's director of electronic media research, Steve Hoffenberg, says the fact that early adopters of DVR's love the technology so much means that it will become a mainstream product eventually.