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Alex Boese operates a Web site that examines the history of the hoax. It's called The Museum of Hoaxes. He's written a book by the same name. Boerse says the Internet is democratizing the act of pulling pranks.
BOESE: It used to be that you had to have some media connections to pull off a really big hoax. Nowadays anybody with access to a computer can potentially reach an audience of millions of people and pull off a big hoax. That used to be the preserve of people in the media like journalists, radio DJs, etc.
Is this a good thing or a bad thing?
BOESE: It's kind of a sign of our open culture. And the lesson I guess is that hoaxing, deception and misinformation is the price you have to pay for having an open, public culture. If you close down the culture and don't allow people to communicate as freely, you could probably get rid of the hoaxes.
What are some the more notorious Internet hoaxes you have come across?
BOESE: It was 1994, and this e-mail started to circulate around the Internet claiming that Microsoft had bought the Catholic Church. It was going to gain exclusive electronic rights to the Bible and was also going to develop the technology to deliver the sacraments online. Enough people believed it that Microsoft had to put out a press release denying that it had any intention to buy the Catholic Church.
For most people that hoax was easy to detect. But recently there was a news report that Microsoft was developing some sort of Internet toilet.
BOESE: This was the Microsoft i-Loo.
Right, the i-Loo. For me it was never clear what was going on. Microsoft denied it, confirmed it, and denied it again. Was it a hoax or not?
BOESE: Microsoft kept flipping back and forth. At first it put out this fantastic press release about how you could surf the Internet while you were at a public toilet. And then it said it was a hoax, and a screw-up from Microsoft marketing guys in England. It changed its mind again and said it was actually real. Then it flipped back again. I think ultimately it ended up being a hoax.
Are we getting savvier about Internet hoaxes?
BOESE: Maybe. We've all been exposed to so much of this. But you have to hand it to the hoaxers. They keep coming up with these crazy ideas that still manage to fool us in so many ways.