This week back in 1985, Coca-Cola unveiled the infamous “New Coke.” It’s widely considered one of the biggest marketing disasters ever… and it may have saved the brand. Hear the tale, then sip a drink styled after Coke’s original original formula.
“The Pemberton,” as created for the DPD by Cara Laudino, bar manager at Miller Union restaurant, Atlanta, GA:
In a rocks glass, add:
- 1 oz. rye whiskey
- 3/4 oz. Carpano Antica vermouth
- 1/2 oz. Fernet Branca
Stir and top off with 2 oz. of Coca-Cola. The corn-syrupless Mexican variety.
Garnish with a twist of orange peel and sip.
An excellent curative for the vapors, an imbalance of humours, or “tired blood.”