The Marketplace Reader
Bad buzz on Seinfeld and Gates ad
Microsoft’s new commercial with Jerry Seinfeld isn’t exactly drawing rave reviews. Here are a few of the headlines: Critics Say Gates-Seinfeld Duo No Laughing Matter (Wall Street Journal) You Thought Vista Was Bad? (the Information Week blog) Microsoft’s new Seinfeld...
- September 8, 2008 — Lori Stassi
Despite Internet, Yellow Pages multiply
Now that just about every business’ phone number and information is available online, the Yellow Page volumes in our home rarely get touched. Because of where we live in Los Angeles, we get several different copies zoned for particular neighborhoods...
- August 8, 2008 — Richard Core
YouTube's advertising picture still fuzzy
Will enough advertisers display their brands next to user-generated videos to make YouTube as profitable as television? Executives from video search and ad companies at yesterday’s RBC Capital conference in San Francisco don’t think so, according to the Digital Media...
- August 8, 2008 — Richard Core
Lots of barking over Verizon ad
Verizon has a new TV ad for the LG Dare phone that has set off a storm of complaints from animal rights groups, including the Humane Society of the U.S., PETA and the ASPCA. The ad shows a man climbing...
- July 22, 2008 — Richard Core
Reverting to 'booze culture'
Has the “Mad Men” TV show made drinking at the office hip again? Ad Age has a feature out today that says in-house bars at advertising agencies — “seemingly a relic of 1960s Madison Avenue — look to be all...
- July 21, 2008 — Richard Core
Now boarding: passengers holding ads
Advertisers have found yet another open space — and a client definitely in need of cash — to push their products: the airline boarding pass. The ads will appear on passes customers print at home. Sojern Inc., which is selling...
- July 15, 2008 — Richard Core
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- Now boarding: passengers holding ads
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